April 13-17, 2010
Denver, Colorado, USA

Sessions: Abstract

Smithsonian Web and New Media Strategy: What it is, how we made it, and why it makes a difference   go to paper

Michael Edson, Smithsonian Institution, USA

This paper describes the unusual process used to create the Smithsonian's Web and New Media Strategy. The strategy was created through a fast, transparent, public-facing process that included workshops, the Smithsonian 2.0 conference, Twitter, YouTube, and ongoing collaboration through a public wiki. Transparency, openness, and speed were used to overcome obstacles and gather the input of hundreds of people inside and outside the institution.

Session: Organizational Strategy [organizations]

Keywords: strategy, Smithsonian, wiki, collaboration