April 15-18, 2009
Indianapolis, Indiana, USA

Sessions: Abstract

Moving from Virtual to Visceral

Maxwell Anderson, Indianapolis Museum of Art, USA

As social networking continues to grow, a priority for museums should be to open the experiences they offer on-site to visitors online. By prioritizing production of web-based high-definition video, real-time transparency in reporting out museum activities, and new avenues for audience participation, museums may be able to stand out in the increasingly cluttered media landscape.

Session: Opening Plenary [plenary]

Keywords: museum strategy, transformation