April 15-18, 2009
Indianapolis, Indiana, USA

Sessions: Abstract

Cheap, Accurate RFID Tracking of Museum Visitors for Personalised Content Delivery   go to paper

Timothy Baldwin, University of Melbourne, Australia
Lejoe Thomas Kuriakose, University of Melbourne, Australia

In this project, we explored the deployment of RFID-based technologies to observe visitors’ behaviour in a museum to record what exhibits they visit and when. This data has tremendous potential to enhance museum visits through personalizing information via dynamic interfaces, or profiling the visitor to make recommendations for future activity inside or outside the museum. The outcomes of the project demonstrate the viability of (passive) RFID technologies for museum visitor tracking and provide empirical validation of the near-human tracking accuracy of the system in two different environments.

Session: Location-Aware Services [Technology]

Keywords: tracking, RFID, exhibit engagement, personalized content delivery, visitor location, evaluation