Register | Key Dates | Schedule | Events | Local Info | |||||||||||||||
Museums and the Web 2005 Sessions: Abstracts |
Photo Credits |
||||||||||||||||||
Speakers from around the world present their latest work at MW2005. |
|||||||||||||||||||
|
Using Museum Web Sites to Change Visitors' Real-World BehaviourPaula Sincero, InquiryLearn, USA Session: Pre + Post Visit It is a trend among museums to not only encourage understanding or appreciation of exhibit content but also encourage behavioural change among visitors after their exhibit experience. Exhibits focusing on wildlife and habitat conservation, nutrition and health, advocacy, and family learning/literacy all hinge on making a change in the visitors' behaviour after they leave the museum. Yet there is surprisingly little research about how often museum exhibits, much less museum Web sites, actually lead to changes in visitor behavior. To promote further discussion and research in the field, we review some of the challenges and promising examples in the museum field. We also review some of the considerations that went into the development of Conservation Central, selected Best Museum Web site at Museums and the Web 2004, which we developed for Smithsonian's National Zoo. We conclude by proposing a set of Web site guidelines that include goals for encouraging behavioural change among visitors. |
||||||||||||||||||
last updated: April 2005 analytic scripts updated: October 2010 |
Archives & Museum Informatics, 158 Lee Avenue, Toronto, Ontario, M4E 2P3 Canada Telephone: +1 416 691 2516 | Fax: +1 416 352 6025 | E-mail: |
||||||||||||||||||
Copyright © 2005 - Archives & Museum Informatics. |