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published: March 2004
analytic scripts updated:  October 28, 2010

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0  License



Multimedia Tour Programme at Tate Modern
Gillian Wilson, Tate Modern, United Kingdom

Session: HandHelds

The Tate Modern's Multimedia Tour programme includes three different types of handheld tours: a Multimedia Highlights Tour, a tour in British Sign Language, and a Collections Tour. Through both quantitative and qualitative evaluation we are gaining valuable knowledge about visitors' thoughts on handheld tours in museums. This presentation explores the ways handheld tours relate to other gallery activities and fulfill many of Tate Modern's interpretation aims. It goes on to review content approaches that work for our visitors and those that donít. Particular areas discussed are opinions on interactive content such as texting and games, artists' contributions, links between audio and visual, use of film clips, and provision of text-based information.