A&MI home

158 Lee Avenue
Toronto Ontario
M4E 2P3 Canada

ph: +1 416-691-2516
fx: +1 416-352-6025


Join our Mailing List.



published: March 2004
analytic scripts updated:  October 28, 2010

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0  License



To Flash or Not To Flash? Usability and User Engagement of HTML vs. Flash
Anthony Chow, Florida State University - School of Information Studies, USA
David Schaller, Educational Web Adventures LLP, USA
Paul Marty, Florida State University, USA
Misook Heo, Florida State University, USA
Steven Allison-Bunnell, Educational Web Adventures, USA

Mini-Workshop: To Flash or not to Flash

Of the many challenges facing developers of museum Web sites, usability and engagement rank high. Many developers have adopted Macromedia Flash as a useful tool that allows greater interactivity and multimedia compared to HTML pages. This paper reports on a comparative evaluation of Flash and HTML versions of a single site, focusing on user information-seeking goals, behavior, and responses to each version of the site. We then compare the two versions based on holding power, time on task, user satisfaction, and qualitative interviews.

Testing found notable differences between the two versions of the site, and between youth and adult tester groups. The results provide valuable insights into the relative strengths and weaknesses of Flash and HTML. While we cannot draw broad conclusions from a single case study, these data can help us begin the discussion around developing preliminary standards and basic frameworks for suggesting rationales for choosing Flash or HTML in a number of typical situations facing museum Web developers.