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published: March 2004
analytic scripts updated:  October 28, 2010

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Web site as Tour-Guide: Getting Visitors to ask the 'Good Questions'
Edya Kalev, Plimoth Plantation, USA

Mini-Workshop: Electronic Tour Guide

Web sites can serve their institutions as calendar, advertisement, or textbook. However, they can also be used as an important tool for visitor orientation, encouraging positive and satisfying interactions between visitors, exhibits and staff. Using the newly redesigned Plimoth Plantation Web site as a case study in content development, this essay will provide practical ideas for turning your Web site into an electronic tour-guide, beginning the orientation process long before visitors reach your front door.