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published: April, 2002

Archives & Museum Informatics, 2002.
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0  License


E-Mail Marketing for the Arts: How to Build Effective Online Relationships
Eugene Carr, Patron Technology, LLC & CultureFinder.com, USA

Mini-Workshop: E-Mail Marketing

This mini-workshop presentation will be an introduction to E-mail Marketing. It explores industry statistics and benchmarks relating to consumer behaviour on the Internet. Then it turns to consumer behavior with regard to e-mail marketing, such as what consumers react to and why and specifics on how to develop effective e-mail marketing campaigns. Finally it examines the benefits of E-mail marketing, including how it stacks up relative to other types of marketing efforts.