Smithsonian Web and New Media Strategy: What it is, how we made it, and why it makes a difference 
Michael Edson, Smithsonian Institution, USA
http://smithsonian-webstrategy.wikispaces.com
This paper describes the unusual process used to create the Smithsonian's Web and New Media Strategy. The strategy was created through a fast, transparent, public-facing process that included workshops, the Smithsonian 2.0 conference, Twitter, YouTube, and ongoing collaboration through a public wiki. Transparency, openness, and speed were used to overcome obstacles and gather the input of hundreds of people inside and outside the institution.
Session: Organizational Strategy [organizations]
Keywords: strategy, Smithsonian, wiki, collaboration
