ArtBabble: A year’s worth of lessons learned and thoughts about collaborative content platforms 
Daniel Incandela, Indianapolis Museum of Art
Rob Stein, Indianapolis Museum of Art, USA
http://www.artbabble.org
ArtBabble.org is a multi-institution collaborative portal for video about art. Launched in the spring of 2009, ArtBabble has explored ways in which niche content portals might impact the efforts of cultural organizations on-line. During the first 9 months of its launch, ArtBabble has been successful in growing an on-line audience of viewers, adding significantly to the number of partners collaborating in contributing content to the site, establishing an on-line brand, and in general understanding what it takes to run a large collaborative content platform. This paper reviews the successes and failures encountered during the first year of ArtBabble in order to offer suggestions or examples for other domains wishing to explore similar content collaborations.
Session: Collaboration Outcomes: Part 2 [organizations]
Keywords: art, video, collaboration, ArtBabble, social media, metrics
