March 22-25, 2006
Albuquerque, New Mexico

Interactions: Description

Search Engine Optimization (SEO) Essentials For Cultural Web Sites

Thierry Arsenault, Canadian Heritage Information Network (CHIN), Canada
Erik Rask, Canadian Heritage Information Network (CHIN), Canada

Building an on-line exhibit or a Web site is worthless if your targeted audience cannot find it. This mini-workshop will highlight the benefits and the importance that Search Engine Optimization (SEO) should have within an Internet marketing strategy. Participants will learn techniques that could be applied to any Web sites or on-line exhibit. After this session, participants will know better:

In 2005, had an in-depth SEO review of its gateway done by Ian McAnerin, a renowned professional SEO authority and speaker for international SEO conferences. Following this analysis, established an action plan to optimize its ranking within the major Search engines. will share this plan and will explain the rationale behind each SEO tactics they have in their SEO plan.

Mini-Workshop: SEO [Mgmt]

Keywords: search engine optimization, SEO, target audiences, Internet marketing strategy