Why Not Google?: Is There a Future for Content Aggregators or Distributed Searching
Willy Lee, Minneapolis Institute of Arts, USA

Mini-Workshop: Why Not Google?

Considering the power of modern search engines, are the goals of content aggregation and distributed searching still relevant? While there is a strong case for the usefulness of such tools, can museums expect users to take the time to learn how to use these tools while sites like Google may be good enough? What do museums need to do to set themselves apart, or what can be done to make the Google experience better?