Web Video
Jim Spadaccini, Ideum, USA
http://www.ideum.com

Workshop: Web Video

Web video gives museums the opportunity to reach Internet users in exciting ways. Compelling, media-rich Web sites or live Webcasts can extend the museum floor and help institutions reach new audiences.

The promise of broadband while perhaps delayed by the slow down in the Internet economy is still on the horizon, providing new ways for museums to reach Web visitors. The purpose of this workshop is to demystify Web video and provide an overview of how it works, how it's created, and how it's used in museum settings.

This workshop will:

• Provide an overview of the basics of digital video.
• Explain the differences between non-streaming and streaming video.
• Show simple editing and encoding of a digital video clip.
• Demonstrate how a non-streaming clip is uploaded and linked to Web page.
• Explain how streaming audio and video works.
• Examine the three major streaming media formats (RealMedia, QuickTime, and Windows Media).
• Demonstrate how streaming media is uploaded and linked to Web page.
• Explore the differences between creating "on demand" streaming video and "Webcasting" live.
• Provide an overview of the software and hardware tools needed to create Web video.

Finally, we'll examine the role that Web video plays in the museum world and see how some institutions are using it. A wide-range of examples will be presented. We'll also look at some possible future applications and discuss where Web video is headed with an emphasis on its use in the museum world.